How to Set Up a Layout Test

Step 1: Create a New Layout Test

Head to the Experiments tab in your TestSignal sidebar.

Click Create New at the top of the experiments table, then choose Layout Test as your experiment type.Hit Continue to get started.

Step 2: Set Up Your Experiment

Configure the core settings for your test:

• Select your success metrics
• Set your experiment duration
• Set Interval Timer
• (Optional) Target specific device types or visitor types

• (Optional) Turn on UTM Controls to include or exclude traffic based on UTM rules

Once everything looks right, click Next Step.

Step 3: Select Products & Set Your Prices

• Click Add New Test Group (up to 5 groups supported)

• Give each group a name

• Select the Layout for your test group. A preview and name will appear automatically.

• Use Edit in Shopify to customize or View in Browser to preview your theme.

Click Next → to review your test configuration before launch.

Step 4: Final Review & Launch

Before going live, you’ll land on the Experiment Overview page — a quick snapshot of everything you’ve set up.

Double-check that all key details look right:

• Experiment duration
• Primary success metric
• Selected products & variants
• Test groups & price adjustments
• Traffic split

Give your experiment a clear name so it’s easy to track later. (You can also rename it anytime before launching.)

• Experiment start confirmation
• Important status updates
• Results notifications

Launch Your Test
Once everything looks perfect, click Launch Experiment in the bottom-right corner.
Your pricing test is officially live—time to let the data roll in!