Collection Sorting Test
Your default sort order shapes how customers perceive your catalog. Should shoppers see bestsellers first, or should you spotlight new arrivals?
Example Setup:
| Test Group | Default Sort | Example Description |
|---|---|---|
| Control | Bestsellers | Trust-based approach; proven performers |
| Test A | New Arrivals | Creates excitement and freshness |
| Test B | Price (Low to High) | Highlights affordability and deals |
Example Insight
A jewelry store found that New Arrivals sorting increased page sessions by 20%, while Bestsellers still yielded 10% higher conversion — leading to a dynamic rule where new visitors see “New Arrivals,” and returning ones see “Bestsellers.”
Pro Tip!
Segment results by visitor type — first-time vs returning — for more personalized layout insights.
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TestSignal Team