Dashboard (Sitewide) Analytics
While Experiment Analytics focuses on individual tests, the Dashboard gives you a complete view of your store’s performance and the impact TestSignal is creating across all experiments.
Core Store Metrics (Compared to Yesterday)
- Total Exp. Sales — Sales influenced by TestSignal experiments
- Total Revenue — Your total store revenue
- Conversion Rate — Overall storewide conversion
- Total Orders — Number of completed orders
Each metric shows a percentage change compared to the previous day, making trends easy to spot.
App-Attributed Sales Performance
This section shows the uplift driven specifically by TestSignal experiments.
We calculate performance using:
- AUR (Average Unit Retail)
- AOV (Average Order Value)
- UPT (Units Per Transaction)
You’ll instantly see which experiments are adding real dollars to your bottom line.
Ongoing Experiments Summary
A quick snapshot of all tests running right now, including:
- Experiment type
- Duration
- Traffic distribution
- Key performance signals (conversion lift, revenue trends, etc.)
Perfect for checking progress without opening each experiment individually.
Visitor Insights
Understand who’s visiting your store and how traffic is evolving.
You’ll see:
- Total Visitors
- New Visitors
- Returning Visitors
These insights help you determine whether performance changes are due to traffic shifts or experiment impact.
Why This Matters
Dashboard Analytics helps you:
- Monitor experiment-driven revenue uplift
- Track storewide performance at a glance
- Understand visitor flow and behavior
- Validate whether your experiments are influencing real outcomes
It’s your bird’s-eye view of both store health and experimentation impact.
TestSignal Team