Store Layout Test Common Use Cases

Your store’s layout shapes how shoppers browse, discover products, and decide to buy. Even small changes in page structure — like where your “Add to Cart” button sits, or how products are arranged on a collection page — can make a big difference in conversions and engagement.

Store Layout Testing with TestSignal helps you find the most intuitive and high-performing design by running controlled A/B experiments on how content, products, and CTAs are placed across your store.

Below are several Layout test ideas to help you discover what works best for your audience 👇