Checkout Flow Layout Test

Even the checkout experience can be tested for optimization.

Try simplifying fields, adjusting button colors, or changing the order summary layout to reduce drop-offs.

Example Setup:

Test Group	Checkout Layout	Layout Type
Control	Standard	Shopify default checkout
Test A	Simplified	Collapsed fields, fewer distractions
Test B	Emphasized CTA	Bold “Complete Purchase” button, clear progress bar

Example Insight

A DTC apparel brand reduced checkout abandonment by 9% simply by moving the discount code field below the CTA — preventing users from hunting for codes elsewhere.

Pro Tip!

Don’t skip A/B testing at checkout — even small layout wins here can have exponential revenue impact.