Product Grid Density Test

Your collection pages are where shoppers explore — and how they explore depends heavily on layout density.

Do more products per row drive curiosity? Or do bigger, cleaner images perform better?

Example Setup:

Test Group	Grid Layout	Example Description
Control	3 per row	Balanced view — clear and visual
Test A	4 per row	More items per screen, faster scanning
Test B	2 per row	Bigger images, stronger visual storytelling

Example Insight

A lifestyle store tested these layouts and discovered that 4-per-row improved collection page engagement by 12%, but 2-per-row drove 9% higher conversion rate due to stronger image appeal.

Pro Tip!

Don’t just measure clicks — look at “add to cart per 1,000 impressions.” It reveals whether higher visibility actually translates into intent.