Product Page Layout Test (PDP)

Your Product Detail Page (PDP) is the most valuable real estate in your store.

Changing its structure — like image placement, description order, or CTA visibility — can make or break a sale.

Example Setup:

Test Group	PDP Layout	Example Description
Control	Standard	Image gallery on left, info on right
Test A	Vertical Scroll	Full-width image at top, description below
Test B	Compact	Sticky “Add to Cart” button, condensed info

Example Insight

An electronics brand ran this test and found the Compact layout increased mobile conversion rate by 14%, mainly because customers didn’t have to scroll back up to buy.

Pro Tip!

When testing PDPs, track time to add-to-cart and add-to-cart rate. The fastest layouts often drive the highest sales.