Mobile vs. Desktop Theme Test
Run theme variations by device type to optimize your layout for how users actually shop.
Why it matters:
Mobile shoppers often behave differently — scroll less, prefer fewer visuals, and convert faster with simplified layouts.
Pro Tip!
Always preview and QA your A/B test variants across devices — design inconsistencies can skew data and reduce accuracy.
Example Setup:
Test how your conversion rate changes when swapping the lead image style.
| Test Group | Device | Theme Focus |
|---|---|---|
| Control | Desktop | Image-heavy layout with large banners |
| Test A | Mobile | Compact layout with simplified hero and vertical menus |
Example Insight
A fashion retailer achieved a 25% faster checkout time and 12% higher mobile conversion rate with a mobile-optimized theme.
Updated on
TestSignal Team