Minimalist vs. Visual Showdown

Test a clean, simple layout against a bold, image-rich design to see which style drives more engagement and conversions.

Why it matters:

Some audiences prefer minimal, distraction-free designs that emphasize clarity and speed, while others connect better with rich visuals that create emotional impact.

Pro Tip!

Track both conversion rate and session duration — sometimes the theme that keeps visitors exploring longer ends up driving higher lifetime value.

Example Setup:

Test how your conversion rate changes when swapping the lead image style.

Test Group	Theme Style	Example Description
Control Group	Minimal	Simple typography, white background, small product cards, few colors
Test A	Visual	Full-bleed imagery, large banners, bold fonts, color accents

Example Insight

A jewelry brand discovered that its visual theme led to a 14% increase in AOV and 22% more time on site, while the minimal theme slightly improved mobile checkout rates.