Threshold Trials
Free shipping thresholds can make or break your Average Order Value (AOV). The Threshold Trials test helps you find that perfect balance — where customers feel motivated to spend a little more to unlock free shipping, without cutting too deep into your margins.
If you already offer free shipping, try testing a higher or lower threshold to see how it impacts both conversion and order size. Not offering one yet? This is the perfect experiment to start with.
What This Test Might Look Like
| Control Price | Lower Threshold | Higher Threshold | Highest Threshold | |
|---|---|---|---|---|
| Threshold Rate | Free | $50 | $100 | $125 |
Pro Tip!
Before you set thresholds, check your recent order values. If most orders are around $90–$100 and your current threshold is $50, testing $100 could encourage shoppers to add one more item — boosting both AOV and revenue per visitor.
Updated on
TestSignal Team