The Angle Advantage

Highlighting different product angles or close-ups can change how shoppers perceive quality, features, and craftsmanship. This test identifies which perspective most influences buying decisions.

Why it matters:

Different angles appeal to different customer motivations. Front views show overall style, side views highlight form, and close-ups communicate texture or material quality.

Pro Tip!

When testing lifestyle imagery, keep your backgrounds and props consistent with your brand’s tone — authenticity converts better than overly polished setups.

Example Setup:

Test how your conversion rate changes when swapping the lead image style.

Product Image Style	Product Angle
Control
Test A
Test B

Example Insight

Always optimize image file sizes before testing — slow-loading high-res photos can skew your results and impact mobile conversions.