The Profit Push
Sometimes, your customers are willing to pay more than you think.
The Profit Push test helps you identify how far your prices can stretch before conversion rates start to dip — uncovering hidden profit opportunities without hurting sales volume
By slightly raising your prices, you can measure how much value your customers perceive in your products. The goal is to find the point where margins improve while conversion stays strong.
Pro Tip!
Start with your best-selling products — they usually have stronger customer trust, which makes price testing safer and more insightful.
What This Test Might Look Like
| Product | Control Price | +10% | -10% |
|---|---|---|---|
| Product A | $40 | $44 | 36 |
| Product B | $60 | $66 | $54 |
Your Control Group remains your current live price.
Even small percentage changes can reveal how elastic your demand really is — and whether customers are price-sensitive or loyal enough to absorb an increase.
Example Insight
A lifestyle brand ran a Profit Push test on their hero product and found that a +10% price increase only reduced conversion by 3%, while lifting total profit by 12% — a big win without a major risk.
TestSignal Team