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Flat Fee Face-Off

Free shipping might feel like a must-have, but what if your customers are just as happy to pay a little extra? The Flat Fee Face-Off helps you find the balance between conversion and margin by testing different flat shipping rates.

Maybe charging $4.99 doesn’t hurt conversions at all — or maybe free shipping truly seals the deal. Only one way to find out: test it.

What This Test Might Look Like

Check out some popular shipping test ideas to get started 👇

Control PriceSlightly HigherHighest
Flat Shipping RateFree$5$10

Pro Tip!

Shipping tests run storewide—no need to target specific products. Just launch it and let your regular traffic reveal the winning rate.

Updated on

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