Flat Fee Face-Off

Free shipping might feel like a must-have, but what if your customers are just as happy to pay a little extra? The Flat Fee Face-Off helps you find the balance between conversion and margin by testing different flat shipping rates.

Maybe charging $4.99 doesn’t hurt conversions at all — or maybe free shipping truly seals the deal. Only one way to find out: test it.

What This Test Might Look Like

Check out some popular shipping test ideas to get started 👇

	Control Price	Slightly Higher	Highest
Flat Shipping Rate	Free	$5	$10

Pro Tip!

Start with your most-visited product or collection page. You’ll get meaningful data faster — and quickly learn how sensitive your shoppers are to shipping costs.