Revenue View
The Revenue view helps you understand how each test group impacts your store’s earning power. These metrics highlight how much value each visitor and order generates — giving you a deeper view beyond conversion rates.
Total Visitor Count Calculation
- Price, Image & Description Tests:Total visitors = Product visitors (only visitors to the targeted products)
- Theme & Layout Tests:Total visitors = Store visitors
- Shipping Tests:Total visitors = Checkout visitors (visitors who reached checkout)
Revenue per Visitor (RPV)
What it shows: How much revenue you earn per visitor — the most important
profitability metric.
Formula: Total Revenue ÷ Total Visitors
Average Order Value (AOV)
What it shows: The average amount spent per completed order. profitability
metric.
Formula: Total Revenue ÷ Number of Orders
Shipping Revenue per Order
What it shows: How much shipping revenue you generate on average per order
(useful for shipping tests).
Formula: Total Shipping Revenue ÷ Number of Orders
Average Unit Revenue (AUR)
What it shows: Average revenue per unit sold — great for price sensitivity
analysis.
Formula: Total Product Revenue ÷ Total Units Sold
Units per Transaction (UPT)
What it shows: How many units customers buy per order on average.
Formula: Total Units Sold ÷ Number of Orders
TestSignal Team