Experiment Result Analytics

Every experiment in TestSignal comes with a dedicated analytics dashboard designed to help you understand performance from every angle. Your results are organized into two powerful tabs:

1. Measure Success
   This tab focuses on the core performance metrics that determine whether your experiment is winning or losing. Here, TestSignal highlights the key numbers that matter most:

   • Primary Success Metric (Conversion Rate, Revenue per Visitor, AOV, etc.)

   • Group-by-Group Comparison

   • Statistical Insights (lift, variance, performance trends)

   • Order & Visitor Attribution

   • Confidence level of your experiment outcome

   Think of this as the decision-making layer — where you quickly see which variant is performing best and whether it’s ready to roll out.

2. Track Performance
   While Measure Success tells you who’s winning, Track Performance tells you what’s happening behind the scenes. This tab shows detailed breakdowns of the actual elements or products you tested, such as:

   • Targeted products in Price Testing, Description Testing, and Image Testing

   • Targeted layouts or sections in a Store Layout Test

   • Targeted theme variations in a Theme Test

   • Shipping rates or conditions in a shipping test

   Think of this as the decision-making layer — where you quickly see which variant is performing best and whether it’s ready to roll out.

You’ll see rich analytics like:

• Sales & views on targeted products
• Engagement data for tested theme or layout elements
• Performance per shipping rate

This tab is your deep-dive performance monitor, helping you understand why a variant is winning — not just that it’s winning.