Color Psychology in Action
Experiment with theme color palettes — neutral vs. bold, dark mode vs. light mode, or subtle vs. high-contrast CTA buttons.
Why it matters:
Color influences perception and emotion. A small tweak to button or background color can significantly affect how users interact with your site.
Pro Tip!
Test one visual variable at a time — like button color only — so you can clearly attribute performance changes to that element.
Example Setup:
Test how your conversion rate changes when swapping the lead image style.
| Test Group | Theme Color Palette | Example Description |
|---|---|---|
| Control | Light & Neutral | White background, gray text, black buttons |
| Test A | Bold & Vibrant | Colorful accent buttons and high-contrast sections |
| Test B | Dark Mode | Black background, white text, bright CTA buttons |
Example Insight
A tech brand saw a 9% lift in conversion rate by switching from gray to bold green CTA buttons, increasing click visibility on mobile.
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TestSignal Team