The Hero Shot Showdown
The first image a shopper sees can make or break a purchase decision. This test compares different main product images — the one featured on collection pages and at the top of the product page — to see which grabs attention and converts best.
Why it matters:
Your hero image is often the first touchpoint in the buyer journey. A lifestyle or model shot may feel more relatable and aspirational, while a simple studio image can highlight details and professionalism.
Pro Tip!
When testing hero images, always ensure consistency in lighting, angle, and size. The cleaner the comparison, the clearer your insights.
Example Setup:
Test how your conversion rate changes when swapping the lead image style.
| Product Image Style | Control Price | Test A | Test B |
|---|---|---|---|
| White Background Image |  |  |  |
| Lifestyle Image |  |  |  |
| Model Image |  |  |  |
Example Insight
A fashion retailer found that switching to lifestyle photos featuring models increased product page clicks by 20% and boosted conversions by 12%, especially for products under $50 where customers rely more on emotional appeal.
TestSignal Team