Conversion View
The Conversion view focuses entirely on how effectively each test group moves shoppers through your purchase funnel. It highlights drop-offs, intent signals, and end-to-end conversion performance — all test group wise.
Total Visitor Count Calculation
- Price, Image & Description Tests:Total visitors = Product visitors (only visitors to the targeted products)
- Theme & Layout Tests:Total visitors = Store visitors
- Shipping Tests:Total visitors = Checkout visitors (visitors who reached checkout)
Conversion Rate
What it shows: How many visitors end up purchasing.
Formula: Conversion Rate = Purchases ÷ Total Visitors
Add to Cart (ATC) Rate
What it shows: How many visitors added an item to their cart — early buying
intent
Formula: ATC Rate = Add to Cart Events ÷ Total Visitors
Begin Checkout Rate
What it shows: How many visitors start the checkout process.
Formula: Begin Checkout Rate = Begin Checkout Events ÷ Total Visitors
Abandoned Cart Rate
What it shows: Visitors who added items to their cart but never started checkout
Formula: Abandoned Cart Rate = (Add to Cart Events − Begin Checkout Events)
÷ Add to Cart Events
Abandoned Checkout Rate
What it shows: Visitors who began checkout but did not complete the purchase.
Formula: Abandoned Checkout Rate = (Begin Checkout Events − Purchases) ÷ Begin
Checkout Events
Conversion Funnel
A visual flow showing how shoppers move from View → Add to Cart → Begin Checkout → Purchase.
You’ll see:
- Total visitors at each stage
- Drop-off percentages
- Comparison across test groups
Conversion Funnel Details
The Conversion Funnel Details table gives you a step-by-step view of how shoppers move through your buying journey — and exactly where each test group wins or loses. Every stage includes real counts, percentages, and the precise formulas TestSignal uses behind the scenes.
Here’s what you’ll see for each test group:
| Metric | What to show |
|---|---|
| Product Visitors | How many unique visitors saw the product. |
| Added to Cart Visitors % | Visitors who added the product to cart. |
| Abandoned Cart Visitors % | Visitors who added to cart but did not begin checkout. |
| Began Checkout Visitors % | Visitors who started the checkout process. |
| Contact Info Submitted Visitors % | Visitors who submitted contact information during checkout. |
| Address Info Submitted Visitors % | Visitors who submitted address details in checkout. |
| Converted Visitors % | Visitors who completed the purchase. |
| Abandoned Checkout Visitors % | Visitors who started checkout but did not complete purchase. |
TestSignal Team