Navigation Simplification Test
Test how a simplified menu compares to a detailed navigation system with multiple dropdowns.
Why it matters:
Cluttered menus create decision fatigue. Simplifying your navigation can make it easier for customers to explore and find products faster.
Pro Tip!
Use your store analytics or heatmaps to identify underused links — removing them can instantly declutter your menu.
Example Setup:
Test how your conversion rate changes when swapping the lead image style.
| Test Group | Navigation Type | Hero Description |
|---|---|---|
| Control Group | Detailed | Mega menu with all product categories and subcategories |
| Test A | Simplified | 4–5 main categories with dropdowns for key products only |
Example Insight
An accessories brand saw a 16% improvement in conversion rate and lower bounce rates after simplifying their menu structure.
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TestSignal Team