Format & Layout Test
Test how you present the content — paragraphs vs. bullet points, or image-rich layouts vs. text-heavy sections.
Why it matters:
Readability and visual flow can significantly influence conversion rate. Bullet points make key benefits easy to skim, while descriptive paragraphs tell a fuller story.
Pro Tip!
Test mobile layouts separately — bullets and spacing often perform differently across devices.
Example Setup:
| Test Group | Format Style | Example |
|---|---|---|
| Control | Paragraph | Crafted from 100% organic cotton... |
| Test A | Bullet Points |
|
Example Insight
A Shopify merchant selling home goods saw a 21% boost in conversions using bullet points — customers scrolled less and clicked “Add to Cart” faster.
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TestSignal Team