Homepage Focus Test
Your homepage is your brand’s handshake — it’s where trust is built and interest is sparked. But what should you lead with?
Should it be your best-selling products, your brand story, or a seasonal offer?
TestSignal makes it easy to set up layout variants that prioritize different focal points to find what resonates most with your audience.
Pro Tip!
Use heatmaps and scroll depth tracking alongside conversion data. Sometimes, layouts that generate lower sales still outperform in engagement — perfect insight for brand awareness campaigns.
Example Setup:
Test how your conversion rate changes when swapping the lead image style.
| Test Group | Homepage Focus | Example Description |
|---|---|---|
| Control | Featured Products | Show top-sellers up front |
| Test A | Brand Story | Emphasize brand values, visuals, and storytelling |
| Test B | Promotions | Highlight deals, discounts, and seasonal campaigns |
Example Insight
An apparel brand ran this test and found that the Promotions-focused layout increased click-through rate by 18%, while the Brand Story layout boosted time on site by 22% — helping them craft a hybrid layout that drove both engagement and conversions.
TestSignal Team