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Mobile Layout Optimization Test

Your mobile store is often your customer’s first (and only) shopping experience.

Test different responsive layouts — like stacked elements, simplified menus, or sticky headers — to enhance usability and conversion.

Example Setup:
Test GroupDeviceLayout Type
ControlDesktop ViewDefault adaptive design
Test AMobile OptimizedSticky CTA, larger touch zones, simplified sections
Example Insight

A beauty brand ran this test and saw mobile AOV jump 11% after introducing a simplified layout with a persistent cart icon and quick-scroll tabs.

Pro Tip!

Prioritize page speed in mobile layout experiments. A slower, prettier layout can still lose 20% of shoppers in under 3 seconds.

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