Tone & Voice Test
Test how your tone — casual, educational, or luxury — impacts shopper trust and engagement.
Why it matters:
The right voice helps customers connect emotionally and aligns with your brand’s perceived value.
Pro Tip!
Use your tone test results beyond descriptions — apply the winning style to ads, landing pages, and email campaigns for a consistent brand feel.
Example Setup:
| Test Group | Tone | Example |
|---|---|---|
| Control Group | Informative | “Made from sustainably sourced leather for lasting quality.” |
| Test A | Conversational | “Your new go-to leather bag — soft, sustainable, and built to last.” |
| Test B | Premium | “Expertly handcrafted from ethically sourced leather, designed to age beautifully with every journey.” |
Example Insight
A lifestyle brand found that a premium tone improved AOV by 11%, while a conversational tone performed best with returning customers.
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TestSignal Team