What is Description Testing?

Image Testing lets you compare different visual styles of your product — such as white-background images, lifestyle shots, or model photos — to see which one drives higher engagement and conversions. Since product imagery is one of the biggest influence points in a shopper’s decision-making process, even small changes can lead to major lifts in click-through rate, add-to-cart rate, and revenue.

How does it work?

TestSignal dynamically shows each visitor a different version of your product description based on their assigned test group. Everything else on the page stays consistent — only the description changes.  We track how customers interact with each version (views, add-to-carts, purchases, revenue) so you can clearly see which description performs best. Once the test has enough data, you’ll know exactly which version to keep live.

How can I get started?

Running your first Description test with TestSignal is super easy. To get started, you’ll need to enable the TestSignal extension in your theme. Simply go to your Shopify Online Store and click Customize, then navigate to the App Embeds section. Locate the TestSignal app toggle, turn it on, and save your changes. Once this is done, your first experiment is ready to roll!
Prefer a hands-off approach? TestSignal can handle the integration for you. Simply book a demo with our team so we can learn about your store and get everything set up.